World of Marketing in India

Countries within a country, that's India for any marketer. As an avid writer on marketing, I have been fortunate enough to meet marketers, brand owners and advertisers. Also my writing has given me the opportunity to witness how marketing takes place and what are the challenges and opportunities. Be it urban or rural markets across FMCG, consumer durables and retailing, I now want to share my experiences with others. So it's a beginning of an exciting journey as I put down what I see...